I want to succeed, and for them to be proud of me (I have four young daughters to impress, so no pressure!).īut on the day to day, I am driven to change and improve people’s experience through what we do. The overarching motivation in my life is providing for my family. What keeps you motivated at The Maverick Group? We managed this by planning for the worst before the worst happened, and by pulling together when it mattered. We’ve also been named Campaign’s second most profitable agency, which gives me a sense of achievement.įor example, I’m also very proud of the way we adapted to remote working overnight, with one client saying they hadn’t noticed any drop in service delivery. The obvious ones are year-on-year growth (for most of that time), winning numerous awards for some brilliant campaigns, and featuring in The Sunday Times Fast Track 100 for two years. What are the biggest successes that you’ve had over the last 11 years? But now we’re able to specialise in these new areas rather than being generalists. The recent move to a group structure has also involved some structural and cultural change. Now we have a greater digital focus, we have in-housed the means of production (most notably film and edit facilities), expanded our offering to incorporate external advertising, strategy, transcreation, partnerships, experiential and product development, which has meant some big changes to the way we work and the systems we use. In 2010, we were mostly design, events and print based, making a margin on third party costs. Since then, we’ve moved a couple of times, peaked at about 120 staff, spread out over six floors, and brought in modern systems and infrastructure (so no more handwritten job numbers you’ll be glad to know). You have been at The Maverick Group for over 11 years now, what changes have you seen over that time?Ī great many… When I first joined there were about 20 staff in one room in London’s Leathermarket, and new job numbers were handwritten in a book. And if that wasn’t enough, Chris is also determined to win the esteem of his four young daughters… Meet a man on a mission. Taking over the reins of the day to day, Chris is focused on making a close team even closer and rewarding The Maverick Group’s owners for the faith they’ve placed in him. Having started as a Studio Manager, 11 years ago, he seen us through our growing pains – and remarkably, has stuck around for more. Earlier this year, our Chief Operating Officer, Chris Tedman, became Managing Director of The Maverick Group.
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